Every agency owner knows the dread of the “Client Email.”
It comes in at 4:30 PM on a Friday. The subject line is usually: “Checking in on performance.”
The content? “We’ve been paying for SEO for three months, but sales haven’t doubled yet. What exactly are we paying for?”
This is the moment where you either lose the client or lock them in for another year. The problem isn’t that you aren’t doing the work. The problem is that SEO is invisible until it isn’t.
Top agencies don’t just send a spreadsheet of keywords. They use Moz Pro to tell a story about market share. They use data to translate “technical changes” into “business wins.”
Here is how smart agencies use Moz Rank Checker to prove ROI and stop clients from churning.
1. Selling “Search Visibility” Instead of “Rankings”
Clients obsess over vanity keywords. They want to be #1 for a generic term like “shoes.” When they drop from #1 to #2, they panic.
Agencies use Moz to shift the conversation from Rankings to Search Visibility.
Search Visibility is Moz’s “Money Metric.” It calculates the estimated click-through rate (CTR) across all tracked keywords.
-
The Pitch: “Mr. Client, don’t worry about that one keyword dropping. Look at this graph. Your total Search Visibility is up 12% this month. That means you own 12% more of the market than you did in January.”
This single metric turns a confusing spreadsheet into a simple “Stock Market” line. If the line goes up, the client is happy.
2. The “Competitor Crud” Strategy
Nothing motivates a client like spite. They might not care about “canonical tags,” but they definitely care if their biggest rival is beating them.
Agencies use Moz to track the client’s rankings side-by-side with their top 3 competitors.
The Agency Workflow:
-
Load the client’s competitors into the campaign.
-
Go to the Competition tab in Moz.
-
Take a screenshot of the graph where the client’s line crosses above the competitor’s line.
Sending an email that says, “Good news: We just overtook Competitor X in total search visibility” proves ROI faster than any traffic report. It shows you are winning the war.
3. Automating the “White-Label” PDF
Agencies burn hours every month building reports manually. Copying data from a tool, pasting it into Excel, making a chart… it’s a waste of billable hours.
Moz Pro has a built-in Custom Report builder that is a lifesaver for agencies.
-
You drag and drop the modules you want (Rankings, Visibility, Links).
-
You add your Agency’s logo (and remove Moz’s).
-
You write a quick executive summary at the top.
The best part: You can schedule it. Moz will automatically generate this PDF and email it to you (or the client) on the first of the month. It looks professional, requires zero effort, and keeps the client informed.
4. Explaining the “No Clicks” Mystery
Sometimes, you rank #1, but traffic is flat. The client thinks SEO isn’t working.
The reality? Google is stealing the clicks with “Featured Snippets,” “People Also Ask” boxes, or ads.
Moz Rank Checker identifies SERP Features. It tells you exactly which features are appearing for your keywords.
-
The ROI Proof: You can show the client, “Look, we rank #1, but there is a massive Answer Box above us. Our new strategy is to optimize your content to steal that Answer Box.”
This proves you are proactive and understand the landscape, rather than just shrugging your shoulders.
5. Local Rankings for Local Clients
If you represent a plumber, lawyer, or restaurant, sending them a national ranking report is useless. They need to know if they rank in their specific city.
Moz allows agencies to track rankings by Label and Location.
-
You can tag keywords as “Near Me” or “Service Pages.”
-
You can filter the report to show only “Local Pack” (Map) rankings.
Showing a local business that they are in the “Map Pack” for 50% of their target zip codes is concrete proof that you are driving phone calls, not just internet points.
FAQs: Moz for Agencies
Q1: Can I put my agency logo on Moz reports?
Yes. Moz Pro allows for “White Label” reporting. You can upload your header, footer, and logo so the client sees your brand, not Moz’s.
Q2: How do I explain a drop in rankings to a client?
Use Moz to check the “SERP History.” Often, a drop isn’t your fault—it’s Google testing a new layout or an algorithm update. Moz provides the data to explain why it happened, which builds trust.
Q3: Is Moz Pro expensive for agencies?
It’s scalable. The “Medium” plan is usually the sweet spot for growing agencies because it allows for branded reports and enough keyword limits to manage multiple small clients.
Conclusion:
Clients don’t fire agencies because of bad results. They fire agencies because of unclear results.
If a client has to ask “What did you do this month?”, you have already lost.
By using Moz Rank Checker to visualize Search Visibility, highlight competitor wins, and automate professional reports, you stop being a “cost” and start being a “partner.”
Make Your Reporting Client-Proof
Stop spending hours on spreadsheets. Start sending reports that prove your value instantly. Try Moz Pro’s agency tools for free.
